Old Town White Coffee | Motormouth From Ipoh

Which Is The Pioneer Old Town Kopitiam?

December 6, 2011 | 14,052 views

I remember vividly how that first experience changed my perception. I was one staunch believer that selling a cup of Old Town white coffee at double the price will only lead to eventual demise of the ambitious pioneer of this ‘kopitiam’ concept.

“What? You mean they’re selling a cup of Old Town white coffee at around RM2.50 when you can have a cup of the real deal at slightly more than RM1 in old town itself?! Who are they kidding?!”

And so, Mum could not help but being cynical herself. Aside from the comfort the place offered, there was basically nothing much revolving around this ‘trendier’ cafe masquerading as a platform to bridge the gap between the premiums (Starbucks … or maybe Coffee Bean since I am not sure which year did Starbucks come to Ipoh Parade), and the authentics (the Ipoh old town favourites).

Fast forward 7 or 8 years later, and this Old Town White Coffee chain has exploded all over the country. Expansion has been so rapid, I could not help but sniggered when I saw one in Parit Buntar, a town to the north of Perak. Then it dawned on me.

The franchising fee multiplied by a few folds since then. It stands at about half a million Ringgit Malaysia to start one now (last I remembered … it could be more though).

But … aren’t you curious as to where this all began? Read the rest of this entry »