Sushi Zento – One of the latest addition to the Japanese cuisine scene in Ipoh; making up the number to almost a dozen now within the same area.
Sushi Zento hails from the same Edo Ichi group of Japanese restaurants; with outlets in Klang Valley, Penang, Sabah and now Perak. Other famous names include Azuma (read the dining experience at Queensbay Mall), Sushi Zento in Penang and now Ipoh, as well as Hana in Kota Kinabalu, Sabah.
The sudden surge in number of Japanese restaurants in Ipoh; particularly around the Medan Ipoh Bestari area (near to Jusco/Tesco of Ipoh Garden East) had initially gathered steam and generated raving interests for freshly-flown in sashimi, premium grade beef and fusion sushi rolls. However, after awhile, the restaurants started to mimic one another with no clear differentiation and started charging premium prices for lackadaisical Japanese fares.
Preparing fresh sushi to be placed on the kaiten belt, the crunchy and addictive Soft Shell Crab + Salmon Skin Salad with Sesame Dressing (RM20/USD7) and Mushroom Fried Rice (Nameko Yaki Meshi) (RM6/USD2)