Khoo Eng Chee’s Nyonya Kuih & Cake Shop – The Illustrious Two Decades & Counting …
September 25, 2012 | 18,278 viewsNothing short of a typhoon, earthquake, Armageddon or political meltdown (hehe) will stop me dead in my tracks when I set my mind to it. I’m talking about a food hunt of course; in particular this trial & tribulations of covering a small, almost non-descriptive shop in Pasir Pinji of Ipoh selling Nyonya kuih for more than two decades.
Yes, Khoo Eng Chee‘s the brand that has since been categorized as one of the stalwarts of Ipoh’s Nyonya kuih scene, though even many of the locals are not aware of its existence. Can’t put the blame on you, really. Since apparently, their main source of business comes from wholesale of their sweet creations to various kuih stalls around Ipoh.
Ready for the lowdown? (And can you say FINALLY?!!)
I have missed several opportunities of writing about Khoo Eng Chee before this. Not that the location ain’t strategic, mind you. Right behind this shop is easily the most famous yong tau foo stall in all of Perak. Or dare I say it … the entire Malaysia?!
And I almost gave up when we were there the day before lining up for Ming Yue’s mooncakes which is situated almost diagonally opposite of this, and Khoo Eng Chee was CLOSED. Again.
Thankfully, a repeat visit to Ming Yue on the very next day, which was a Monday brought us luck. From the corner of my eyes, a half-hearted glance over at Khoo Eng Chee revealed a pleasant surprise.
The shutter was up. The steel gates drawn open, and there were people waltzing in into the shop!
I could not believe my luck. After at least 5 attempts in the past year or so, FINALLY Lady Luck smiled on me!
Silly me. They close on Sundays. And I guess this corrupted memory must have forgotten to register every visit being planned and executed on a Sunday unknowingly. Since Khoo Eng Chee opens from 8am until 8pm daily except Sundays, or major public holidays, it’s pretty hard to miss their operating hours now, isn’t it?
The colourful array of freshly-made kuih, breads and cakes on a daily basis was an inviting sight, no doubt. Trays after trays of kuih lapis, ang koo kuih, putt jai gou, pulut tai-tai, bingka ubi, rempah udang, etc are laid out in such a devilishly tempting manner.
You’d be spoilt for choice. And let’s not go to the other traditional confectioneries that you probably can’t find elsewhere; most notably the round-shaped white coloured sticky biscuit/cake made of green beans, if I am not mistaken. See the above collage and look at the lower left picture.
Familiar?
They also deep fry various snacks like cucur udang (prawn fritters), yam balls, sweet potato balls, etc for a savoury balance to the abundance of sweeter options. However, their forte is evident. This brand has been brought up by their sheer strength and popularity in a wide variety of kuih-muih that have been churned out in the same way since they first started decades ago.
Remember to try at least a piece or two of the kuih bingka ubi, or tapioca cake. Hands down the BEST in Ipoh (comparing to the countless nameless stalls around Ipoh, the other famous stall at Jack Fah Restaurant, and even Pusing’s memorable classics), the chewy blocks of yellow-coloured snack have this distinctive texture without being overly-artificial, yet that thin, charred layer of caramelized sugar on top lend a fantastic smoky finish to the otherwise mild-tasting cake.
And then there’s the distant cousin of bingka ubi named ‘fei ju yuk’ (literally translated as ‘fatty pork’) which is white in colour instead of yellow. Not sure if these are really made from pork lard (doubtful though), but equally as good and famous with the crowd too.
Priced at around 70 cents per piece, the Nyonya kuih sold at Khoo Eng Chee are definitely worth the patience (if you’re a dumb @$$ like yours truly who kept knocking on closed doors on Sundays), and value-for-money. The cucur udang (prawn fritter) was horrible though; to my dismay. Best to stick to the sweets than the savouries, I’d reckon.
PUSAT KUIH & KEK KHOO ENG CHEE
44, Jalan Tokong,
Pasir Pinji,
31650 Ipoh, Perak, Malaysia.
Opens from 8am until 8pm daily.
Closed on Sundays.
GPS Coordinates : 4.58286,101.08672
Directions : Behind of Big Tree Foot Yong Tau Foo (Dai Shu Geok) and Tuck Kee Restaurant, near to the convergence of Jalan Tokong and Jalan Peh Kee Koh.
Now … why has Motormouth been so smitten recently over a child’s favourite biscuit?
Mid-Autumn Festival ain’t complete without these teddy biscuits made from mooncake pastry?
Because …. these teddy biscuits have more than just “FEELINGS” ….
Literally. Filled with delicious pineapple jam that can easily eject some of proclaimed Malacca’s best pineapple tarts out of the orbits, the allure here is that everything’s baked from scratch and definitely homemade; not for commercialization on a mass scale.
Until today … I have no contact number, no idea where these came from or even who made them.
But damn, I tell you … these are seriously addictive stuff !!!
*More info to come … hopefully. Keep your eyes peeled.

The teddy biscuits look cute!
I love ang koo kuih, especially with a lot of peanut inside! Hehehe. 🙂
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J2Kfm Reply:
September 26th, 2012 at 4:49 pm
Peanuts?! The ones here are filled with green bean paste though, or red bean paste.
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devilck Reply:
September 27th, 2012 at 9:55 pm
Aiyo too bad, I only eat the peanut one, I’m a peanut fanatic, hahaha 😛
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Why never share the teddy biscuits with me? Kidding la!
A great find. I’ll look out for it when I head to Ipoh, and definitely not on Sunday. 😉
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J2Kfm Reply:
September 26th, 2012 at 4:49 pm
Haha … yeah, baru habis a packet by myself. Will get another as soon as I get back home.
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those bears look awesome.
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[…] Khoo Eng Chee’s Nyonya Kuih & Cake Shop – The Illustrious Two Decades & Counti… […]
Hi, where to get those cute teddy biscuits? Today I went to Khoo Eng Chee but they told me no pineapple feeling.
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J2Kfm Reply:
September 27th, 2012 at 10:53 pm
Hi Anonymous, guess I was not clear enough.
The teddy biscuits are NOT from Khoo Eng Chee. Those are homemade, and made to order only.
However, I have yet to get their contact number or location.
My mother bought those earlier instead.
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adoi was so happy to read about this until I see they’re closed on Sundays 🙁 we’re visiting soon but on a Sunday!
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J2Kfm Reply:
October 3rd, 2012 at 1:00 am
Yeah loh …. you can also taste their kuih from different stalls all over Ipoh, the nearest being the corner coffee shop just down the street, on your RIGHT. Before you reach Jalan Kampar. The shop name is Tim Shun Loong.
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I didn’t know about this shop, glad you wrote about it. i’m not very fond of sweet kuih but at least there’s one shop i can go the next time i’m suddenly craving for them.
by the way, i bought the ‘5 yan’ mooncake from Sin Eng Heong and it was nice, cheaper than Ming Yue by RM0.50. better to order and buy from them than waiting in line with Ming Yue and badly treated when it’s your turn. Ming Yue don’t even let people make orders. you can only buy what they baked out at the time of your queue which is very disappointing after queuing for like more than half and hour and cant get the mooncakes you want.
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J2Kfm Reply:
October 3rd, 2012 at 12:59 am
Hmm, I see. We did not actually line up though, as we booked ours in advance through one of our friends who were helping out there.
So, that’s a shortcut for ya.
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LiLian Reply:
October 3rd, 2012 at 12:38 pm
I called and tried to book but they don’t let us do booking. In fact a few of my parent’s friends tried to book but Ming Yue does not allow booking to be done. Ask us to queue to buy. 🙁
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J2Kfm Reply:
October 6th, 2012 at 9:54 pm
Oh …. I guess they could not cope. We bought through a friend, so we did not try calling to reserve.
Shame on myself being a Ipoh girl didn’t know there’s such shop selling awesome kuih. Thought only can find it at morning market. Should try it on my next trip back to Ipoh. Btw, teddy is cute!
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J2Kfm Reply:
October 3rd, 2012 at 12:56 am
Teddy ain’t from the same shop okay? Those teddies were from a home, made by a stranger whom I have no idea what’s his/her contact number.
Go figure.
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ELAINE HAH Reply:
October 12th, 2012 at 10:24 am
Oh? Shall find out who made this.. would love to try this cutie bear! 🙂
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J2Kfm Reply:
October 13th, 2012 at 12:23 am
Oh please do find out. So far, the leads have been all …. erm, misleading. Hehe. But the house is somewhere in Canning Garden apparently. And the owner is NOT keen to promote the biscuits.
?? ?? ?????
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do so! Your writing style has been amazed me. Thank you,
very nice article.
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gotta say it looks delicious. I’ve never tasted Chinese cakes before.
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