Famous Aulong Heo Pia (“Fragrant Biscuits”) @ Taiping
September 4, 2010 | 26,256 viewsHeo Pia or Heong Peah, or Heong Peng in Cantonese is literally translated to ‘Fragrant Biscuits’; a type of confectionery believed to have originated from Teluk Intan of Perak, but there are detractors who claim that Gunung Rapat in Ipoh was the place that started baking this biscuit.
So where does Taiping come in the picture? Seriously, I do not care much about the origin of Heong Peah, for you can’t get the same generic taste in Ipoh, Teluk Intan or even Taiping.
I have written about Seng Kee; the coconut shell-broiled in large urns heong peah in Gunung Rapat of Ipoh and how the fantastically crispy and flaky pastry won me over …. not to mention the sheer delight in knowing that they STILL bake the biscuits in the most traditional manner.In Teluk Intan, you can find various confectioneries selling Heong Peah, from the famous Tiger Head brand named Sin Joo Heang to Ta Sin Guan Tin and Sin Guan Hoe.
For this post, let me bring you up north … to the serene town of Taiping where we ventured to seek for this legendary Heo Pia (‘legendary’ for the famed biscuits, as well as the notoriously hidden location) in Aulong; a small township to the west of Taiping town.
If you can’t read Chinese (like yours truly) then you will just zoom by and wonder where is this ‘factory’ that churns out thousands of Heo Pia on a daily basis.
Thanks to Food Paradise’s post (her loving hubby got the biscuits from a stall in Sungai Ara) I managed to grab hold of the address and started my recce and planning for a brief journey to Taiping. For work, and of course … for the biscuits. 😉
The house numbered 768 on Lorong 29 in Aulong Baru faces this field. Though I doubt this is of much help, being in the centre of a residential area packed with houses of all shapes and sizes.
Thanks to the wonder of GPS, we managed to scout our way into the labyrinths of Aulong. Not to indicate that the place is of a most rural nature, but the maze of small lanes, lined with individually built houses was a tough nut to crack; requiring countless turns before reaching the destined ‘Mecca’ of good Heo Pia.
Remember this packaging, for there are other brands of Aulong Heong Pneah, much like how Teluk Intan’s various confectioneries and Ipoh’s Gunung Rapat’s contenders fought for business.
I once tried another famous Aulong heong peah from a shop named Eng Huat (read the post HERE) but found that their biscuit was not to my liking. So I stuck to my Gunung Rapat’s variety for good. Until now.
If you bite into one while it’s still hot from the oven, then you get to taste the oozing caramelized liquid from within; very soft fillings with a distinctive fried shallots and sesame aroma.
I had no expectations for these in the beginning. Maybe I have always been biased towards Gunung Rapat’s version (Yee Hup when they first started, and of course Seng Kee) that is broiled with coconut shells in a large urn (much like how they make the Indian naan bread and Sitiawan folks make their Gong Pia) that lends a roasted, smoky aroma to the crust and with a sticky, caramel filling of molasses, shallots and ‘lenga’ (though I have no idea what this is, anyone?).
But one bite into the Heo Pia smaller than the size of one’s palm (about 3 inches in diameter), revealed a deliciously flaky pastry with the initial crunch, then the sweetness and fragrance of the lighter-coloured caramel filling came through. I was surprised, amazed, delighted and craving at the same time. How could I have not known about this throughout my 3 years of incessant travels to Taiping?!
This has suddenly became my favourite Heong Peah. I can’t compare head to head with Gunung Rapat’s or even Teluk Intan’s versions, but I can safely attest to the fact that this Aulong Heo Pia is among the BEST that I have tasted. Period.
Oh, and at RM3.00/USD0.90 for 12 pieces (note : smaller than Ipoh’s variety) you can easily buy home tens of packets to be distributed to family members, relatives, friends and colleagues. And the Heo Pia here is labelled as suitable for vegetarians.
AULONG BISCUIT & CONFECTIONERY
No 768, Lorong 29,
Aulong Baru,
34000 Taiping, Perak, Malaysia.
Telephone : 605-808 7608.
Opens from 7am daily.
*Enter from the main gate, and proceed to the back of the house from the side.
GPS Coordinates : E100 42′ 36.3″ N4 51′ 7.1″
Google Map to Aulong Biscuit & Confectionery
Directions : Make your way towards Aulong in Taiping. Exit at Changkat Jering toll.You can either follow Jalan Simpang towards Taiping town centre, or a shorter route will take you straight from the crossroad of Jalan Kuala Kangsar-Jalan Simpang towards Medan Simpang/Kampung Dew. Then after passing by some palm plantations you will need to turn RIGHT towards Kampung Baru Aulong. But the safer route will be to go towards Taiping town, then proceed towards Aulong/Kamunting. Then find Jalan Pasar where the Aulong morning market will be at. That area will be Aulong Baru; with streets named Lorong xx (xx being numbers). Navigate your way to Lorong 29, and you will see a vast field facing this Heo Pia house.

My colik helped me bought this and it was indeed one of the better ones I’ve tasted! Best to boot is it’s vegetarian which I offered them to my vegetarian colleagues!
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J2Kfm Reply:
September 5th, 2010 at 9:21 am
Yeah, certainly one of the better ones that I have tasted, even comparing to Ipoh’s and Teluk Intan’s.
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My brain is spinning and I am trying to think of anyone I can bribe to go to Taiping for me. Then ofcourse I have to find someone, anyone who will be willing to carry the biscuits to the States…..a small favour, right? Heong Pang is one of my favourite snack foods which makes it impossible to stop at one or even two each time I indulge. You wouldn’t be coming this way, would you? Hahaha.
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I was okay, until I read to the STATES!
Haha ….. that may take some serious planning. Can we even bring food over to the States?
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[…] we started on Aulong Heo Pia (flaky and crispy fragrant biscuits) in the last post, let’s see what other delectable hawker […]
Errr.. RM3.00?? My wife buy only at RM2.50 per pack whenever she goes there.I saw some folks in ipoh pasar malam selling at RM4.00
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J2Kfm Reply:
September 7th, 2010 at 8:07 pm
Really? On the board they put up in the ‘shop’ (or rather, a factory built behind a house) it was either RM3.00 or RM3.60 for a larger pack. Or something.
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Admirer Reply:
March 10th, 2011 at 7:42 pm
Provided in 2 packaging …RM 2.50 for 10 pieces and RM 3.00 for 12 pieces…
For the price RM 3.00 and RM 3.60 are specially dedicate to choosy customer …
The informations provided above are correct ….Thanks
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Yeah, this house is really hidden, last time we try to take a video there, got scolded.. haha… but their biscuits are really nice, i especially the small one with brown sugar inside!
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J2Kfm Reply:
September 10th, 2010 at 8:15 pm
Hey! I wanted to snap some photos and was immediately stopped by the lady. NOT the friendliest of people, that’s for sure.
But who cares ….. the Heo Pia rocks!
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Admirer Reply:
March 10th, 2011 at 7:56 pm
That one i agree too …but i can considered it cos they work the whole day in a hot condition plus need to face so many types customers …wat to do …
Sometimes i also unfriendly to customer too …hehe……CUSTOMER IS ALWAYS RIGHT is refer to certain customer only …
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Admirer Reply:
March 10th, 2011 at 7:44 pm
haha…me too …cos that is not allow …but the biscuits there is cheaper compare others…
One thing for sure about that shop is ….ONE PRICE SHOP cos no discount and bargain ….
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[…] there will be the detractors, with preferences for heong peng from Teluk Intan or Taiping. I love Aulong’s version as much, so you’d better not count Taiping’s heong peng out of the […]
if i’m not wrong lenga is sesame ….
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J2Kfm Reply:
March 15th, 2011 at 11:14 am
Thanks Admirer.
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Great post! I have been craving heong peah for a while now and google led me to this post 🙂 Looks like I will have to head to Taiping the next time I’m back visiting the folks. You don’t have a recipe for making these by any chance?
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Well my house is just the next lorong. We have been there over 25years. No other greater pia then theirs..
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J2Kfm Reply:
June 27th, 2012 at 12:00 am
Next time I’ll get from you tim! Haha … lucky devil you. But they don’t allow much photography though.
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Thanks motormouth for the helpful information, i’ll be heading there and wondering where to get some nice heong piah, this could be very useful to me, thanks !
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[…] – Famous Eng Huat Heong Peng Aulong – Aulong Biscuit & Confectionery – BEST Heo Pia (fragrant biscuits) from Taiping, sold in a […]
[…] Heo Pia (read previous post HERE) can be bought from this house; shucked deep within the maze of […]
[…] Heo Pia can be bought from the side of this house; read THIS post for more […]
Hi, I would like to refer your post in my blog, if that’s ok…
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