Resurgence of Swiss Rolls in IpohOctober 10, 2011 | 24,182 views
Coffee Walnut (RM12/USD4) – Highly addictive; this marvelous creation combining caffeine-enriched, coffee-flavoured fluffy cake with generous bits of chopped walnut, stuffed in between the roll laden with fresh cream.
Tell anyone that Ipoh’s famous for Swiss rolls, and you’d have puzzled looks with cynical, doubtful thoughts. Usually met with something along the line of “Blah … KL has designer cakes, premium confectioneries and you’re telling me Ipoh has Swiss rolls? What have you been ingesting lately?”
I mean, yeah. I would not have been seduced by these beautifully soft, fluffy and fresh rolls (the cakes, I mean … don’t think otherwise) had it not been the constant supplies back home when JJ Cakes was still operating from the back of a paint store opposite of Tow Boo Keong temple.
Then they moved to a counter incorporated into De Mouth Restaurant on Jalan Kampar, before moving to a stand-alone premise a short distance away. If you don’t buy the hype, read on for the full story ….
Dedicated refrigeration units in the premise; with very clear indications of choices available. Almost 30, so you’ll have a blast trying them all!
Homemade. Natural. Very fresh.
And darn innovative.
If they can make a spinach cream cheese Swiss roll sounds irresistible, there’s better be salutations in accordance.
Fresh Cempedak (RM12/USD4) – Now if you’re not a fan of jackfruit (nangka), then stay away. But if you can’t help but smile and inhale the inviting aroma of freshly-fried battered jackfruit at the night market, then dig in. The fresh, sweet and slightly creamy pulp will be a delightful affair.
I was so engrossed with a few tried-and-tested flavours (usually the cream cheese varieties at RM15/USD5 each), coffee walnut, fresh durian and strawberry.
That I admit to skipping the other more conventional flavours, or even wacky ones like wolfberry, chestnut puree and prune.
Chocolate Hazelnut (RM12/USD4) – Simple combination that works wonders, a surefire hit with the kids. And the kid in you.
Yes, we are creatures of habit. But that’s not entirely a bad thing.
The rolls can last at most, a week in the fridge. Slightly bigger than the generic Swiss rolls from bakeries, it may take considerable effort to finish one roll at a time, let alone a few.
The fresh fruit varieties are MUST-TRIES. The cempedak, durian and strawberry especially. Since they take pride in providing healthier alternatives to sinful, calorie-laden cakes, the desserts from JJ Cakes are lighter, and not as sweet in comparison.
So you can indulge without fear. Okay …. less guilt, maybe.
Oh yeah, the King of Fruits beaten to a pulp and rolled into an unrecognizable mash swirling between the layers of airy, chiffon-like texture.
Still our top pick; the Coffee Walnut is a coffee-lover’s dream come true. The generous chunks of walnut just added a serious advantage over the conventional coffee rolls.
I guess the less being said the better. Since good food experiences should be discovered by oneself instead of being revealed outright.
Nowadays, they are doing brisk business especially come weekends or public holidays. Bear in mind that the Swiss rolls can only last a week in the fridge. So, don’t let greed/gluttony overcome your emotions and judgment.
We fell for that, everytime.
Why the “Swiss” in Swiss rolls you ask? Beats me. Seemingly the cake originated from Central Europe, not Switzerland. Hmm … anyone?
Guess the signboard was way over the top huh? Just a dose of fun, I guess.
VERDICT? A darn good choice to bring home in case you’re down in Ipoh for a trip, and wondering what else to buy beside biscuits and pomeloes. Something different, and there’s definitely a flavour to suit every taste bud.
JJ SETIA ENTERPRISE (www) (Facebook page)
36, Jalan Chung Thye Phin,
30250 Ipoh, Perak, Malaysia.
Tel No : +605-241 5796, +6016-419 5796
Business hours : 9am-9pm daily.
Directions : If coming from the Tow Boo Keong temple/Methodist Girl’s School roundabout on Jalan Kampar, go past Fairmont Hotel (where De Mouth Restaurant is), and immediately turn LEFT into Jalan Chung Thye Phin. You will see Chuk Lum vegetarian restaurant at the same junction. JJ Cakes & Swiss Rolls is just a few doors away, in between Chuk Lum and the famous bak kut teh shop named Sun Tong Chew.
*Read the previous post on JJ Cakes & Swiss Rolls for more information.