Resurgence of Swiss Rolls in Ipoh
October 10, 2011 | 28,466 views
Coffee Walnut (RM12/USD4) – Highly addictive; this marvelous creation combining caffeine-enriched, coffee-flavoured fluffy cake with generous bits of chopped walnut, stuffed in between the roll laden with fresh cream.
Tell anyone that Ipoh’s famous for Swiss rolls, and you’d have puzzled looks with cynical, doubtful thoughts. Usually met with something along the line of “Blah … KL has designer cakes, premium confectioneries and you’re telling me Ipoh has Swiss rolls? What have you been ingesting lately?”
I mean, yeah. I would not have been seduced by these beautifully soft, fluffy and fresh rolls (the cakes, I mean … don’t think otherwise) had it not been the constant supplies back home when JJ Cakes was still operating from the back of a paint store opposite of Tow Boo Keong temple.
Then they moved to a counter incorporated into De Mouth Restaurant on Jalan Kampar, before moving to a stand-alone premise a short distance away. If you don’t buy the hype, read on for the full story ….
Dedicated refrigeration units in the premise; with very clear indications of choices available. Almost 30, so you’ll have a blast trying them all!
Homemade. Natural. Very fresh.
And darn innovative.
If they can make a spinach cream cheese Swiss roll sounds irresistible, there’s better be salutations in accordance.
Fresh Cempedak (RM12/USD4) – Now if you’re not a fan of jackfruit (nangka), then stay away. But if you can’t help but smile and inhale the inviting aroma of freshly-fried battered jackfruit at the night market, then dig in. The fresh, sweet and slightly creamy pulp will be a delightful affair.
I was so engrossed with a few tried-and-tested flavours (usually the cream cheese varieties at RM15/USD5 each), coffee walnut, fresh durian and strawberry.
That I admit to skipping the other more conventional flavours, or even wacky ones like wolfberry, chestnut puree and prune.
Chocolate Hazelnut (RM12/USD4) – Simple combination that works wonders, a surefire hit with the kids. And the kid in you.
Yes, we are creatures of habit. But that’s not entirely a bad thing.
The rolls can last at most, a week in the fridge. Slightly bigger than the generic Swiss rolls from bakeries, it may take considerable effort to finish one roll at a time, let alone a few.
The fresh fruit varieties are MUST-TRIES. The cempedak, durian and strawberry especially. Since they take pride in providing healthier alternatives to sinful, calorie-laden cakes, the desserts from JJ Cakes are lighter, and not as sweet in comparison.
So you can indulge without fear. Okay …. less guilt, maybe.
Oh yeah, the King of Fruits beaten to a pulp and rolled into an unrecognizable mash swirling between the layers of airy, chiffon-like texture.
Still our top pick; the Coffee Walnut is a coffee-lover’s dream come true. The generous chunks of walnut just added a serious advantage over the conventional coffee rolls.
I guess the less being said the better. Since good food experiences should be discovered by oneself instead of being revealed outright.
Nowadays, they are doing brisk business especially come weekends or public holidays. Bear in mind that the Swiss rolls can only last a week in the fridge. So, don’t let greed/gluttony overcome your emotions and judgment.
We fell for that, everytime.
Why the “Swiss” in Swiss rolls you ask? Beats me. Seemingly the cake originated from Central Europe, not Switzerland. Hmm … anyone?
Guess the signboard was way over the top huh? Just a dose of fun, I guess.
VERDICT? A darn good choice to bring home in case you’re down in Ipoh for a trip, and wondering what else to buy beside biscuits and pomeloes. Something different, and there’s definitely a flavour to suit every taste bud.
JJ SETIA ENTERPRISE (www) (Facebook page)
36, Jalan Chung Thye Phin,
30250 Ipoh, Perak, Malaysia.
Tel No : +605-241 5796, +6016-419 5796
Business hours : 9am-9pm daily.
Directions : If coming from the Tow Boo Keong temple/Methodist Girl’s School roundabout on Jalan Kampar, go past Fairmont Hotel (where De Mouth Restaurant is), and immediately turn LEFT into Jalan Chung Thye Phin. You will see Chuk Lum vegetarian restaurant at the same junction. JJ Cakes & Swiss Rolls is just a few doors away, in between Chuk Lum and the famous bak kut teh shop named Sun Tong Chew.
*Read the previous post on JJ Cakes & Swiss Rolls for more information.
Oh, they moved into their own premise already! And was mistakenly thought that Chung Thye Pin is nearby the old Ocean mall.
[Reply]
J2Kfm Reply:
October 10th, 2011 at 10:16 pm
Nope, this is the road where AMC is. And the famous bak kut teh stall.
[Reply]
nice.. i wanna get it when im back! 😀
[Reply]
Chocolate Hazelnut…like!
[Reply]
Ooh… Swiss Rolls sure are getting fancier and fancier… 😀
[Reply]
J2Kfm Reply:
October 10th, 2011 at 10:12 pm
Yup, browsing the list itself got me worked up everytime. Just can’t buy more than 3, at most. That means a roll in two days.
[Reply]
when it comes to swiss roll, i must admit, they have great ones. soft, fluffy, non sweet and simply irresistible. even my parents who dun fancy sweet stuff love them and always ask me to get them after they have tried. But it’s in Ipoh werrr, so far away……………………………
[Reply]
J2Kfm Reply:
October 10th, 2011 at 10:10 pm
Haha…. next time tapau for you lah, if you want. But must get them from me ASAP since these rolls can’t last long.
[Reply]
5candles Reply:
October 11th, 2011 at 11:55 pm
Tapau for me!!! 😛
[Reply]
ai wei Reply:
October 12th, 2011 at 12:59 pm
Thanksssssssss, do let me know when u are going back to ipoh again!!!
miss their swiss roll so muchie!
[Reply]
J2Kfm Reply:
October 12th, 2011 at 5:33 pm
Haha …. sure. Which flavours you like most?
wah, these are a far cry from the plain swiss rolls that i had during my childhood. i’m not a fan of cempedak, but the other cream-laden varieties sure look tempting. get them to open a branch in kl! 😀
[Reply]
J2Kfm Reply:
October 10th, 2011 at 10:08 pm
Haha .. yeah, should be a doable project. Healthy, less sugar and fresh ingredients in Swiss rolls. For less than RM20 each.
[Reply]
I love the chocolate mint one! 😀
[Reply]
yup, the rolls are good but why blog about it 3 times? makes us, readers, wonder if u r paid to do it since there were also repeats on a few other places. 🙂
[Reply]
J2Kfm Reply:
October 11th, 2011 at 11:54 am
Haha … if I am paid to do it, then I will state so. Even if it is an invited review, I will write that at the end of the article. No worries.
Sometimes it’s more to personal preference. So they have moved, and I figure that it will be nice to share their new address, instead of updating the older post.
[Reply]
It’s good that u wrote down the directions. i hope you did that to all your post coz sometimes when u wrote the address i don’t even know where is it. if there’s a directions or landmark at least i know where it’ll be then i can search around that area. my gps sucks so i dont rely much on it. hahaha…
[Reply]
J2Kfm Reply:
October 12th, 2011 at 5:35 pm
Oh, I thought with map and GPS, at least those should be enough. This one I wrote down specifically because it’s such an easy route to remember.
[Reply]
[…] the recent post on JJ Cakes & Swiss Rolls? Chuk Lum is a few doors away from that, and if you know where Fairmont Hotel/Honda showroom is, on […]
love this swiss roll..
my favourites are durian, cempedak and coffee
plus they provide 2 flavors in a pack.. exp: durian+cempedak (half+half) for RM12… get to taste two at once..
and the durian tend to sold out real fast!!
[Reply]
just want to know if your product is halal?
can we muslim eat it?
thanks… your cake look yummy…
[Reply]
J2Kfm Reply:
July 31st, 2012 at 10:17 pm
Hi zaiazman. No Halal certification, if I am not mistaken. But definitely pork free. And only vegetarian produce are used for the cakes. You can call them up for assurance.
[Reply]
[…] Motormouth from Ipoh […]
sy biasa bli kat jj cakes perisa chocolate dark. ..taping MSN tu pg kedai terus. Sekarang kalau saya nak bli cry online boleh x?
[Reply]
You said they use only vegetarian stuff.
But what kind of ingredient in order to make their cake?
If can provide all the ingredient at the back of every single cake case, it is would be enough. So that all of the Malay can buy your cake.
It’s great thing if they get halal cert.
[Reply]
Do you intend to open an outlet in Petaling Jaya?
If so, Do you want to look for a partner?
[Reply]